The Nightly News Nightmare by Stephen J. Farnsworth

Author:Stephen J. Farnsworth
Language: eng
Format: epub
Publisher: Rowman & Littlefield Publishers
Published: 2011-03-15T00:00:00+00:00

Table 4.2 Tone of Candidate Coverage by Frame, 2008

Percent positive tone, September 8–October 16, 2008

Obama Biden McCain Palin

Overall tone* 55 44 20 42

N (379) (64) (424) (183)

Political horse race 55 54 18 50

N (236) (43) (272) (118)

Policy 58 33 27 ***

N (93) (12) (101) (08)

Advertising/fundraising** 63 *** 13 20

N (40) (04) (31) (20)

Public record *** *** *** 10

N (04) (01) (06) (20)

Note: To reduce differences with the CMPA content analysis data, PEJ tone is calculated here as percentage of positive tone divided by percentage of positive and negative tone. Nevertheless, some differences remain. The PEJ sample measures tone at the story level rather than at the sound-bite level used by CMPA, and it includes comments by partisans, which are excluded from CMPA data.

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